18/07/2022 0 Comments
Lead generation and pipeline development campaign put together and implemented for TECD Ltd, a full service IT solutions company
The board at TECD elected to work with me to kick start their lead generation process with the aim of building a sales pipeline and starting conversations with their ideal clients.
TECD Solutions Ltd is a professional technology service and solutions company, a leader in business and technology optimisation. They enable businesses to solve their IT Infrastructure problems and bring security to their future in the fast-moving world of technology, ensuring their business is protected by the most advanced security and business intelligence hardware and software solutions.
Client: TECD Solutions Ltd
Industry: Computing Network Products
Products/services used: Outbound lead generation
1. A sales qualified opportunity delivering at least 50X ROI for the campaign
2. Email marketing list of 100+ contacts to enter nurturing campaigns
3. Sales pipeline creation and the foundations of an outbound lead generation process
Having set up a successful business mainly operating in the african market, they wanted to develop a domestic market for their business.
They had achieved marginal success in the UK market already but wanted to build on this to grow the business going forward.
The experience they gained to date was instrumental in developing a targeting strategy and together we were able to agree on 3 verticals to focus on.
Given their limited online presence they wanted to work with someone that could hit the ground running.
I was found as a result of my previous online activity when they were looking for someone to help them achieve their lead generation goals.
The executive team had an idea of the lead generation approach they wanted to adopt - a mix of telemarketing and email follow ups. Leveraging my experience I was able to put together a programme to get them started.
They went ahead with my prospecting campaign with the aim of unearthing opportunities and creating a trial process which we achieved.
A reiteration of the key results achieved in the reasonably short time frame are as follows:
A sales qualified opportunity delivering at least 50X ROI for the campaign
Email marketing list of 100+ contacts to enter nurturing campaigns
Sales pipeline creation and the foundations of an outbound lead generation process
Furthermore they were provided with key market insights referencing the verticals we were targeting which will inform their business development strategy going forward.
As a result of the activity understaken the client wil be looking at the data gathered and will make a decision regarding a way forward for these opportunities before reconnecting with me after the summer holidays.
Furthermore I was able to share insights from the recently published LinkedIn state of sales report in 2022 which will help them develop a robust revenue generation plan.
"We engaged Sian to reach out for us on a new business campaign. In a very short space of time she had successfully made contact with hundreds of prospects and turned some into warm leads. She also offered informative and thoughtful reviews and feedback sessions. Would definitely recommend and work with her again." Mark Reid, Sales Director
If you want to know how I can achieve this for you business then contact me by emailing firstname.lastname@example.org