18/04/2021 0 Comments
A market research agency that combines the power of machine learning with human expertise to unearth valuable insights in text, images and online content.
As part of the business development team my services were sought to follow up opportunities that arose from previous marketing campaigns and initiatives.
A company that had developed significant growth momentum since its inception 3 years previously, Discover.ai were looking to work with a business development specialist that could develop and implement an outreach cadence on their behalf.
Working with an intermediary, a campaign comprising emails and call activity was developed to create maximum impact for the purpose of generating interest and setting up discovery calls and system demos.
Reaching out to selected contacts resulted in starting conversations with global brands including Adidas, Tetrapak and M&S among others.
This was particularly challenging given we had to be agile in our approach and messaging given that the project commenced as the covid-19 pandemic was taking hold and before lockdown had started. In spite of this we were still able to achieve our objective of generating system demo opportunities for the client.