Why I do what I do

Quite simply who does not love coming across a great product when it's borne from a captivating back story?

It's not difficult to understand how powerful this is when you see how many turn out to hear from entrepreneurs who have done exactly that! Creating something that captures our imagination as a result of an unexpected event, astute observation, gutsy endeavour or even a business calling.

I love working with business owners who create remarkable products that addresses a real problem or challenge they've identified in the world.

Whether that's directly through the product innovation itself, as a way to bring employment and prosperity to their communities or down to some other noble cause.

So I now find myself in the fortunate position of being able to shape my business to support the areas that I'm passionate about for the purpose of making a difference.

It's for this reason I am aligning my business goals to help create more opportunities for those wanting to turn their passion into profits.

The purpose for doing this is twofold:

Why i do what i do

  • To support the creation of decent work and economic growth in areas that are often overlooked or may be struggling during these challenging times.

  • To promote responsible consumerism and production so that we are not causing any unnecessary harm in the process.

This has become increasingly important to me now given the tough economic situation we’re facing whilst understanding the impact our commercial activities are having on the environment.

This focus of mine has drawn inspiration from the United Nations 17 Sustainable Development Goals.

So what goals are important to you?

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